Creating a campaign

A campaign is how you collect ticket promises for your event. Here's how to create one.

Getting started

1. Log in to your dashboard.
2. Click New campaign.

You'll be guided through a five-step wizard: Event → Venue → Dates → Images → Pricing → Review.

Step 1: Event details

• Event title — the name of your event as it will appear to patrons.
• Description — a short description of the event (optional). This is shown on the public event page.
• Event URL — a link to your event's website, social media page, or any page with more information (optional).
• Event contact name — optional. Shown to patrons next to your contact email; if set, this is the visible text of the contact link on the event page. Pre-filled with the name on your account.
• Event contact email — visible to patrons on the event page and their receipt as a clickable email link. Pre-filled with your account email.

Step 2: Venue

• "I don't have a venue yet" — check this box if the venue is still to be determined. The event page will show only the city instead of a full venue name and address. You can add the venue later by editing the campaign.
• Venue name — the name of the venue (required unless the checkbox above is checked).
• Venue address or city — the street address, or just the city if you don't have a venue yet (required).
• Venue capacity — the maximum number of people the venue can hold (required).

If you select a platform venue and space that has no available dates, you'll see a warning. You can still continue — the warning is informational only.

Step 3: Performance dates

Add one or more performance dates and times. Each performance is a specific showtime that patrons can select when making a promise. The default time is 7:00 PM.

Click Add performance to add additional dates.

Step 4: Images

Upload a hero image and optional gallery images for your event page. Images are optional — you can add them later by editing the campaign.

Step 5: Pricing and threshold

• Ticket price — the face value per ticket in dollars. This is the amount the producer receives per ticket.
• Minimum tickets — the minimum number of tickets that must be promised before you can convert the campaign.
• Promise deadline — the cutoff for patrons to make new promises. If the threshold isn't reached by this date, the campaign expires.
• Show public progress bar — toggle whether patrons see a progress bar toward the threshold on the event page (on by default).
• Accept contributions — let patrons pledge a dollar amount in addition to (or instead of) buying a ticket. Cards are vaulted and only charged when the campaign converts, same as ticket promises.
• Allow immediate-collect contributions (requires Stripe Connect) — when contributions are on, you can also allow patrons to opt into having their contribution sent to you immediately at checkout instead of waiting for the campaign to reach the ticket threshold. Patrons make this choice per-contribution; the default stays threshold-gated. Funds for immediate-collect contributions are released to your connected Stripe account at checkout time; cancellations don't return them — refunds afterward are at your discretion.

Step 6: Review and publish

Review all the details you've entered. Each section has an Edit button to jump back and make changes. You must agree to the Campaign Terms before publishing.

Publishing vs. saving as draft

• Publish makes the campaign immediately active and visible at its public URL.
• Save as draft stores the campaign without making it public. You can edit and publish it later.

You can save a draft from any step in the wizard — only the event title is required to save a draft.